Corporate Communication is, basically, described as any message sent by an organisation, both internally and externally, that is generally targeted at passing information and making sure the organisation has a positive outlook among patrons, investors, stakeholders, and also the general public. It is usually made up of messages in many different forms that help such an organisation reach its audiences, however varied they might be, and keeps the organisation looking trustworthy, dependable, and even sincere.
Organisations usually use corporate communications to inform its stakeholders about certain decisions made, changes that have happened, or even to manage or completely avert a potential public relations crisis. There are different ways through which an organisation may carry out its communication needs, and these usually vary according to the purpose of the communication or the intended target audience. Some tools used by corporate organisations for communications – both internal and external communications – may include the following:
News stories are a great way to communicate with targeted audiences, especially with external communication. Apart from using a news story to pass a message across, it helps stakeholders feel like the company is alive and has activity going on. Get professionals to write a fantastic news feature story that not only passes information to the public but passes the information in such a favourable way that these stakeholders rest assured that things are being properly handled.
Some press releases may be put out as video messages. Other times, video messages may be advertisement, short information clips, visual product descriptions, and many more. A video is very effective because it employs both audio and visual cues to pass messages across. It also has very high engagement levels because you can pretty much say everything you need to say in a matter of seconds. So, if you have video needs for internal or external communication, marketing purposes, or you’re just trying to sell yourself, Liquona is a fantastic video production outfit for all your corporate video needs. Liquona will tailor your needs with your budget and produce fantastic work for you.
A press release is usually a written statement by an organisation sent out to media houses – with the aim of declaring to the general public – containing some information that the organisation considers important and topical. It is usually carefully written by a professional in a style that not only passes information to the public but also promotes the ideals, intentions, and position of the organisation.
A press release is direct and is also sometimes used as a direct response to an issue involving the organisation. In many cases, these press releases follow a specific layout, which is usually used so as to differentiate a press release from other forms of written methods of public relations.
Social media is also a fantastic method through which organisations can reach their intended audience. Today, almost everyone has at least one social media account on one of the most popular platforms. The same applies to most organisations. Most organisations have accounts on Twitter, Facebook, Instagram, and even YouTube; and they always work on trying to garner as many followers as possible. This is one of the easiest and most cost-effective ways to reach your audience because, since they follow you, they will definitely see pretty much everything you post.
It is very important to choose the right tool for the right message you’re trying to pass. Sometimes, engagement and effectiveness may drop because a wrong tool is used to pass a specific type of message across. It’s easy to make a mistake like this, therefore, proper caution must be taken.