These days a business tends to live or die by the amount of web traffic they get. The retail market analyst Shopify says that a majority of transactions now take place in the digital realm, meaning that how many people are looking at your website, blog, or social media is more important than how many people are actually going into your physical store.
Whatever field you’re in, your web presence should be a priority, with boosting traffic being your number one strategic goal. Growing your web traffic doesn’t happen overnight, but there are ways to get around the typically long climb to reach sustainable numbers of online visitors. Here are the top tips for boosting your web traffic quickly.
Link building is the process of exchanging links with other sites in order to increase the number of other websites linking to yours, while also increasing the number of quality backlinks on your own website, which in turn will boost your ranking on search engines. To do this effectively, you’ll need to reach out to potential collaborators and agree on a strategy which both parties can benefit from.
As you probably know, PPC advertising is simply the process of paying websites or search engines to display your website on their pages as an advertisement, directing web browsers to your business. This is probably the quickest and most effective way to boost traffic and it can be done a number of ways. Some successful businesses operate “affiliate programs” where they give other websites a chunk of revenue in exchange for advertising their business, with online casino Mr Green being just one example of this in practice. Doing this could see your traffic skyrocket.
Keywords are a cornerstone of SEO (Search Engine Optimization). Basically, it’s the number of words on your web content related to what potential customers would type into a search engine. For example, if your website is for a nail salon in Los Angeles, your written content should have plenty of phrases that people would use when trying to find you, such as “best nail salon CA”, “LA manicures”, and “cheap nail place Los Angeles”. You get the idea. Run all of your web content through a keyword checker like SERPs to see how you rank on Google.
Everyone is afraid of oversharing their content, but this fear is severely limiting your web traffic. Market research has shown that if you want a chance of getting some significant numbers of people to your content, you should be sharing a post at least six times on social media if you want any real impact. Don’t worry about annoying your followers – just post away!
Keep It Visual
It’s a truism of digital marketing that people are much more likely to engage with visual content. This means anything on your website or social media should be absolutely chock-full of images and videos, in order to keep people’s attention and convince them to give you a click.
Once you’ve nailed these five golden rules of digital marketing, your web traffic will almost definitely be on the rise. With the right level of dedication and strategy, anyone can be raking in millions of clicks.