The global online gambling industry continues to grow from strength to strength as iGaming operators penetrate new markets, come up with innovative marketing strategies, and boost their offerings with the latest technology and software developments.
Statista – which is an advanced portal on different statistics estimates that the worldwide iGaming market will surpass $60 billion by the end of 2020 and it is quite possible that this number will be a lot higher as more states and countries around the world increase their efforts to legalize online gambling and sports betting.
Power Affiliates Play A Major Role
One of the main reasons why top online casinos and online poker rooms continue to grow rapidly is because they have super affiliates or power affiliates that help them acquire new players on a daily basis. These Power Affiliates take it upon themselves to attract new players by putting out a range of content and social media posts to generate traffic and build both trust and a relationship with their viewers.
Power affiliates are those affiliate marketers that generate the highest percentage of profits in an online casinos affiliate program. Some of the top power affiliates in the iGaming market today are Raketech, Catena Media and XL Media who have a powerful presence in the online gaming market as they use multiple platforms which include blogs, social media and videos to promote online casinos and online poker rooms to their viewers.
XL Media experienced massive growth through acquisitions.
These power affiliates get paid a percentage or a commission based on each player who signs up at the online casinos they recommend. It is hard to achieve power affiliate market status these days as the online gaming market is so competitive but there are a few trusted affiliate websites who are in the process of achieving this coveted status.
Nodeposit365.com is a notable entrant trying to reach power affiliate status and has carved a niche for itself in recommending some of the best and most reliable no deposit bonus offers in the industry.
What Exactly Is Affiliate Marketing?
If you haven’t heard of affiliate marketing before you might be a little confused with the term. Think of it like a middle man who connects two parties and gets a commission for bringing them together. That’s the best way to describe affiliate marketers as they usually represent a website that pays them a commission for bringing in new customers or players in regards to the iGaming community.
There are literally hundreds of online casinos out there with new ones being launched every month. These online casinos are very keen on building their player database but realize that they will have to invest a lot of time, resources and effort in order to bring in new players on a daily basis.
This is where affiliate marketers step in as they take on the responsibility of driving traffic to these online casinos. Some affiliate marketers tie up with only a few online casinos while others try to sign up with as many online casinos as possible. Power affiliates usually tend to sign up with the biggest online casinos or online gaming websites that pay out the highest commissions. Depending on the affiliate marketing contract the power affiliate and online casino have, commissions can be paid based on cost per acquisition or a percentage based on the revenue the online casino makes from each player.
Power Affiliates Make Big Money
Affiliate marketing in the online gaming industry is a very lucrative business and power affiliates sit at the top of the affiliate marketing chain. While small affiliates bring in a few thousand dollars a month in commissions, medium size affiliates can bring in anywhere between $50,000 to $100,000 per month and even more depending on how many online casinos they have partnered with and their player traffic.
However, power affiliates are in a whole different league as they generally tend to make a minimum of 7 figures per month while some affiliates can go on to make even tens of millions. This might surprise a few readers but given the fact that iGaming industry is a multi-billion dollar industry, it is not that surprising to see power affiliates commanding a significant share of affiliate marketing revenue.
Tips To Become A Power Affiliate
While it is true that the online gaming market is extremely competitive and it is very tough to become a super or a power affiliate, it does not mean that it is an impossible goal. If you are truly eager to push the boundaries and hit the power affiliate status, then here are a few tips that can help you with your journey to super affiliate status.
Never Lose Sight Of Your Goal
Affiliate marketing is tougher today than it ever was before but in some ways is also easier today because of the many different platforms one can use to build a player database. The most important tip that you need to keep in mind is never to lose sight of your goal. There are going to be weeks and maybe even months where you feel that nothing is working for you. Don’t quit or you will never become that super affiliate.
Study And Be Creative
Be prepared to study a lot and invest time in finding out the latest marketing and online promotional tools to stay ahead of your competitors.
Focus On Your Niche
The iGaming market is a huge market and it is important for you to quickly find your niche and focus on your niche as it becomes easier for you to establish a reputation as an expert in a niche market rather than a generic market.
Spend time learning from other power affiliates, love the process and you will begin your journey to becoming a power affiliate.