Even though you might have used content marketing tools and strategies effectively in the past, which resulted in compelling and attractive articles or videos, that won’t necessarily mean each of your posts will go viral all the time.
When you are at the beginning and just getting started with creating content – blog posts, social media posts, white paper, e-books, etc. – you can’t expect a lot of interaction right off the bat. Although you may look at other people’s content and think that your creations are way better, you can reach the same level of success, and more, if you follow the steps we’re about to discuss in this article.
Getting people to share your content will be difficult if you are not already sharing others’ yourself. Like any other person, you already have people that you follow on a constant basis and read their content. Each time you find something that impressed you, it will be nice and smart from your side if you would share with your audience. Let’s say, for instance, that you wrote fresh, original content about online advertising platforms and marketplaces (such as Clicksdealer.com, for example). It would be best if you shared first other’s people content related to that topic or niche, which can definitely increase the chances that others will share yours.
Nothing will probably happen to you if you don’t dare to ask for it. Expecting your followers to share your content without telling them to do so, could result in some shares, but maybe that won’t be enough. Finding the right way to ask people to share your content is tricky since not everyone likes to be treated the same way.
Some people want you to be direct and say “Share my post!”, some will want to do it more playfully. The bottom line is that you won’t manage to satisfy all the people, so you should alternate between both methods. Success won’t happen overnight. Check and change (when needed) the way you ask people to share your content. Test, analyze, and constantly improve your game, to get as many people as possible to share your content.
#3 Create “alliances” online
You will likely find other people with online businesses that target the same audience, but they are not necessarily direct competitors of you. Building relationships and networking with these people is the key to get your content spread to more people.
By spreading each other’s content, there will be a mutual benefit, and most likely you’ll end up with new friends online. If you help others to have success, the same thing will happen to you. Remember that your goal is to build a bigger network, and with the help of others, the task will be much more enjoyable and productive.